A new pop-up wine bar in the heart of West End, Fredericks is a contemporary homage to Frederick Peters, the founder of the eponymous ice cream factory which is adjacent to the bar.
Friday, Saturday – 3pm – 10pm
Sunday – 11am – 6pm
This West Village concept celebrates the history of the site. Designers Jon Dowding and Chrissy Feld were engaged to bring the concept to life and will be operated by Brisbane hospitality professionals.
Fredericks will be latest project from Paul McGivern and Bailee Dewes of The Wolfe, La Lune, and Corella in collaboration with Daniel and Amelia Miletic of Kangaroo Point’s One Fish Two Fish.
Positioned at the top of West Village’s fairy-lit Factory Lane, Fredericks is an indication of the bustling blend of food, retail, and specialty stores set to line the many lanes of the precinct from late 2020.
An open-plan and mostly al fresco space, Fredericks will have a similar focus on wine as McGivern’s existing venues, with a crafted cocktail and beer offering also available. Simple bites like cheese and charcuterie will be on offer to while away a summer afternoon, while guests can also enjoy food from West Village’s The Garden Pantry (which houses Salt Meats Cheese, Cheeky Poké, and Mr Bunz) with a drink at Fredericks.
From its prime position at the top of Factory Lane, which leads directly off Boundary Street, Fredericks guests will be treated to views of the Peters Ice Cream factory building, which received extensive media coverage when it was built in 1928 for Frederick Peters’ innovations in the use of salt, ice, and cutting-edge refrigeration.
It isn’t just the local history that will be catching visitors’ eyes, though. Fredericks’ colourful and lively design draws inspiration from the joy of the entire ice cream experience, including the packaging, various flavours, and shapes popularised by Peters Ice Cream.
The unique design of the pop-up, which utilises elements of colour and light, is thanks to Australian interiors and production icons Jon Dowding and Chrissy Feld, who list Mad Max, Gold Coast Tourism Corporation and Hostelworld’s viral Sand Hostel, and interiors at Libertine Parfumerie across their production and venue design resumes.
While it’s just a taste of the lively laneway tenants to come to West Village in the coming years, Fredericks is a fresh-faced pop-up that’s set to have visitors exploring the lanes, wine glass (and perhaps ice cream) in hand.